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  • Edition #8 - Building in Public + Futurist Marketers’ New Brand & Mission + Last Edition?

Edition #8 - Building in Public + Futurist Marketers’ New Brand & Mission + Last Edition?

Creating the best platform for marketers to grow holistically

Author

Jonathan Milanes
August 22, 2024

Hey friend, it has been a minute! In fact, it’s been almost 3 months since the last edition of our newsletter. Fret not, I’ve got lots of exciting and more importantly, valuable news and insights for this month's edition! Sad news, this will be the last of it (to be explained below).

First off, there have been many changes over the past few months, both for Futurist Marketers platform and within me. The main callout is that part of my calling, is that I genuinely enjoy educating and helping those around me, in this specific use case, teaching marketing and self-development (personal growth).

Part of that entails, me building this venture to be the BEST platform for marketers to grow, create meaningful relationships and become leaders, for a better future. 

Yes, that is a bold mission statement. But I’m willing to try. It may take years, it may take a decade, it may even take a lifetime…but I’m in!

"Dreams are the seeds of change. Nothing ever grows without a seed, and nothing ever changes without a dream." - Debby Boone

Btw, if this is your first time reading the newsletter, welcome! It’s worth noting who I am and what I do before we officially begin. I am…

- A Growth & Performance Marketing consultant for businesses looking to scale their brand awareness, customer acquisition/activation, revenue, retention and referral loops at Proverve (worked on BMW, Audible and Meta)

- Building Futurist Marketers, the holistic platform for professionals to upskill, connect and collaborate on projects that will positively influence the future. 

- Learning to build multiple SaaS products with no-code (bubble) that holistically helps marketing and growth teams understand their digital growth opportunities. More news on this coming soon.

Now, back to the newsletter and some major Updates to the platform below!

🔄 Our platform and website has a new and revamped branding - check it out HERE

I’ve been inspired by the Indie Hackers community to build in public. On the site, you’ll get to see full transparent visibility of ALL our key metrics as a business: platform revenue, business income streams and expenses, social media growth, my personal consulting/freelancing revenue and more! Click HERE and take a skim! Also, we have a public Notion board of all the backlog tasks we’re doing to build the platform, check it out HERE.

🤝 We’re now accepting professionals (marketers, entrepreneurs or creatives) for our first-ever community, called the Futurist Marketers Club. It’ll be a space for you to master marketing, create meaningful connections, build collaborative projects and nerd out on all things marketing and of course, Futurism! Join the waitlist HERE (forecasted launch date: Q1/2025 + first 100 subscribers gain a free 1-1 coaching call with me!)

🎙️ We’ve officially launched our very own podcast! I interview marketing experts to hear their stories, extract insights from their personal/professional experiences and geek out on tactics/hacks in the specialised roles they are experts in. Listen to the podcast HERE

🚀 Probably announcing this too soon, but, I’m now working on building a web/mobile app! I can’t expand on it too much, but it will help with two things: 1) media planning/forecasting for marketers, 2) help build our very first online course on Mobile App Marketing. Subscribe to the NEWSLETTER to hear first-hand how this unfolds!

📚 Yes, it is true. This will be the LAST edition of our newsletter. Don’t worry, the newsletter itself is not ending, just the current format. I’ve realised that we have a finite amount of time and energy and I want to focus on areas of output that are more valuable to me/community - and currently, this is on YouTube. You’ll continue to hear all about me and the platform, but more from our blogs instead.

On Growth Marketing

On Performance Marketing

  • Introducing the TikTok Media Buying Certification. (Source: TikTok)

  • Maximize performance on Google Search with updates to query matching (Source: Google)

  • Google Ads removes Audience Recommendations. (Source: Search Engine Land)

  • Google apologizes to advertisers for major Shopping Ads glitch. (Source: Search Engine Land)

  • Meta expands ad attribution tools to boost campaign performance. (Source: Search Engine Land)

  • What I learned managing a $100M+ Paid Ads Budget at eBay. (Source: PPC Hero)

  • Google abandons plans to eliminate third-party cookies. (Source: Google)

  • Why DSP technology isn’t the future of TV advertising. (Source: Digiday)

On Mobile App Marketing

  • Apple Introduces AdAttributionKit, A New Ad Attribution Framework. (Source: Apple)

  • 3 new Google Pay features to help you easily check out online. (Source: Google)

  • iOS 18: What to expect and how to prepare. (Source: Business of Apps)

  • Mobile App Market Forecast 2030: Consumers Will Spend $2 trillion in Apps Over the 2021-2030 Decade. (Source: Data.ai)

  •  UA’s Future: Google’s Privacy Sandbox vs. Apple’s SKAN. (Source: AppTweak)

  • App Store Optimization 2024: News & App Store Updates. (Source: AppTweak)

On Social Media and Content Marketing

  • The 2024 Content Benchmarks Report. (Source: Sprout Social)

  • Post Performance Report: Brands creating AI-generated content with intention. (Source: Sprout Social)

  • Reddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals. (Source: AdWeek)

  • LinkedIn Shares Insight Into What Drives B2B Campaign Response. (Source: Social Media Today)

  • YouTube test features and experiments. (Source: Google)

On Brand, Public Relations & Influencer Marketing

  • These 10 Advertisers Won the Olympics for TV and Streaming. (Source: AdWeek)

  • Nike's Olympics Ad Is an Ode to Unapologetic Winners. (Source: AdWeek)

  • Netflix boosts advertiser dealmaking with fine-tuned strategy. (Source: Marketing Dive)

On Product Marketing and Management

  • How To Market a Product: 10 Highly Effective Ways. (Source: Shopify)

  • Authentic storytelling: The Ray-Ban Meta launch. (Source: PMA)

  • Securing product-market fit in the AI era. (Source: PMA)

  • Does Product Marketing consulting work? (Source: The Product Marketer)

  • Why PMs are best positioned to thrive in an AI world. (Source: Lenny’s Newsletter)

  • The Power and Promise of Product-Led Growth: Insights and Strategies. (Source: The Product Guy)

On Data & Product Analytics

  • 7 Alternatives to Google Analytics 4. (Source: Growth Hackers)

  • How to choose a data enrichment solution. (Source: Martech)

  • The data analytics hierarchy: Where generative AI fits in. (Source: Martech)

  • Google announces upcoming GA4 features. (Source: Martech)

  • What Do Large Language Models “Understand”? (Source: Towards Data Science)

  • AI agents will transform business processes — and magnify risks. (Source: CIO)

  • 11 Irritating Data Quality Issues. (Source: Information Week)

On Search Engine Optimisation (SEO)

On Entrepreneurship, Personal Growth & Leadership

On AI, Tech & Futurism

  • Audible deploys AI-narrated audiobooks. Can it replace the human touch? (LINK)

  • August was Medium’s first profitable month ever. (Source: TechCrunch)

  • The US Government Just Banned Fake AI-Generated Reviews. (Source: Futurism)

  • Gmail can now literally 'polish' that turd of an email draft. (Source: Mashable)

  • Apple is shaking up how it manages the App Store. (Source: The Verge)

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Futurist Marketers is a platform dedicated to pioneering holistic growth for professionals. We provide forward-thinking education and innovative tools that empower professionals to excel and lead in their careers. Our mission is to foster leadership, create meaningful connections, and launch projects that will positively influence the future.

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