The Greatest Marketing Hack

The Greatest Marketing Hack.

Think from the perspective of your customers.

Then, market (communicate) to them in this regard. Consistently.

Let’s use the standard W/N/F/T framework.

What do they want?

What do they need?

What do they fear?

What transformation are they seeking?

Use case from Apple.

What do they want? They want cutting-edge technology that seamlessly integrates into their lifestyle and enhances their productivity.

What do they need? They need reliable, user-friendly devices that offer a premium experience and robust ecosystem support.

What do they fear? They fear technological obsolescence and security vulnerabilities that could compromise their personal data.

What transformation are they seeking? They are seeking to become more efficient, connected, and empowered in both their personal and professional lives through innovative technology.

Brands are probably using this on YOU all the time, so as a fellow marketer, use this responsibly. 

Thank me later.

📚 Keen on internalising and keeping up with these types of posts? Subscribe now.

Futurist Marketers is the dedicated platform for marketing professionals to holistically and rapidly upskill, build positive human connections and transform into visionary leaders, for a better future.